Verify the offer
Confirm service scope, dates, availability and any conditions. The person responsible for the business offer should approve these details. Avoid using a striking claim that cannot be supported once a customer asks about it.
Check the format
Review each placement at its actual size. Ensure that text remains readable and important details are not cropped. Images should be appropriate to the service and used with permission.
Open the destination
Follow the exact link and complete the intended action. Check that the page matches the advert, loads on mobile and provides honest form feedback. A correct creative file does not prove the campaign journey works.
Record approval and changes
Keep the approved version and note any later revisions. If an offer changes, update the destination and creative together. This makes it easier to resolve questions about what was actually published.
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Read more about google ads and graphic design or contact our team with your requirements.
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A marketing brief for professional services