Define a suitable enquiry
Describe the type of client and work the business can serve well. Include any boundaries that affect fit. This helps the campaign focus on useful conversations instead of maximising every possible contact.
Choose a credible message
Explain the service, process and relevant expertise using confirmed information. For regulated work, arrange appropriate review of claims. Avoid implying that a general advert can promise a specific result for an unassessed case.
Plan the supporting page
Provide enough detail for a visitor to decide whether to contact the team. Use a discreet, straightforward form and discourage unnecessary sensitive information. Make telephone and email alternatives easy to find.
Agree the follow-up
Identify who handles enquiries and what happens after receipt. Review whether responses match the intended audience. The brief should cover the business workflow as well as the creative assets.
Explore the next step
Read more about google ads and business & corporate websites or contact our team with your requirements.
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